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(ES) Publicación del artículo “Who is at the cutting-edge of market trends? Development of a scale for identifying Lead-users” en Cuadernos de Economía

Eduki hau gaztelaniaz bakarrik dago.

Mujika-Alberdi, Alazne; Gibaja-Martíns, Juan-José ; García-Arrizabalaga, Iñaki. "Who is at the cutting-edge of market trends? Development of a scale for identifying 'Lead-users'". Cuadernos de Economía. doi: 10.1016/j.cesjef.2014.11.001

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